Key findings
- 1Original Fritos (corn, oil, salt) are among the simplest chips on the shelf
- 2Doritos and heavily seasoned chips are far more processed, with long ingredient lists in some flavors
- 3In our analysis, chips as a category average a Processing Score of 5.5, which is Level 3
- 4Baked chips are not necessarily less processed, since many add extra starches and emulsifiers
Why is Chips Level 3 on average?
Basic chip production is simple: slice, fry, salt. The processing concern arises with flavored varieties that use maltodextrin (a highly processed starch) as a flavor carrier, MSG and its derivatives (disodium guanylate, disodium inosinate) for taste enhancement, and artificial colors like Red 40 and Yellow 6 for visual appeal. Kettle-cooked chips tend to use simpler processes and fewer additives.
How 11,616 chips products break down
Share of products at each processing level, in our analysis.
Chips brand comparison
From least to most processed in our database.
How to read a chips label
- 1
Original/classic chips should list 3 ingredients: potatoes (or corn), oil, salt
- 2
Flavored chips: check for MSG, artificial colors, and maltodextrin
- 3
Kettle-cooked chips typically use simpler ingredients than conventionally fried
- 4
Watch for chips listing "artificial flavor" or multiple numbered color additives
Which ingredients should you watch for?
Ketzal for iPhone
Got Chips At Home?
Scan yours in Ketzal to see how your exact product scores, not just the average, plus a less processed swap.
Scan It Free
Frequently asked questions
Are potato chips ultra-processed?
In our analysis, chips as a category average a Processing Score of 5.5, which is Level 3. Plain potato chips (potatoes, oil, salt) are simple; flavored varieties with artificial additives are far more processed. Check the ingredient list; 3 ingredients is ideal.
Are baked chips healthier than fried chips?
Baked chips have less fat but are not necessarily less processed. Many baked chips add modified starches, emulsifiers, and additional ingredients to achieve the right texture without frying.
Guide · Snacks
The Complete Snacks Guide
Processing analysis, least-processed picks, and what to watch for.
Read guide