About Our Aldi Data
A Note on Data Coverage
Our database is built on the USDA FoodData Central dataset, which covers over 2 million branded food records. Aldi's private-label brands, including Simply Nature, Specially Selected, Clancy's, and others, have limited representation in this dataset compared to stores with much larger store-brand catalogs like Walmart or Target.
This guide combines the data we have with practical shopping strategies based on Aldi's brand positioning and how similar store brands score in our analysis.
90%+
Private-label products
2,300+
Stores in the US
30+
Exclusive brand names
Aldi's Brand Family
Unlike most grocers with 2-4 store brands, Aldi operates 30+ private labels organized by product category. Here are the key brands to know, grouped by their general positioning:
Clean-Label & Organic Brands
- Simply Nature: Organic and natural products (comparable to Simple Truth at Kroger)
- Never Any!: Antibiotic-free, no added hormones meat products
- Earth Grown: Plant-based and vegan options
Category-Specific Brands
- Millville: Breakfast cereals and granola bars
- Friendly Farms: Dairy products (milk, yogurt, cheese)
- Season's Choice: Frozen vegetables and fruits
- Clancy's: Chips, pretzels, and salty snacks
- Mama Cozzi's: Pizza and Italian frozen foods
Premium & Specialty Brands
- Specially Selected: Premium/gourmet products
- Deutsche Küche: German specialty foods
- Priano: Italian pasta, sauces, and deli
What Our Data Shows
From the Aldi products in our database, here's a snapshot of what we found:
Aldi products in our database with processing and nutrition scores
What this suggests: with this few Aldi products in our catalog, the table is a snapshot rather than a survey of the store. Each score belongs to the one product beside it.
Aldi Shopping Strategy
Here are strategies for navigating Aldi:
Produce & Frozen Vegetables (Best Bets)
Plain frozen vegetables score at the low end of the Processing Score scale in our analysis, because their labels list one or two ingredients.
Millville Cereals (Choose Carefully)
The Millville cereals in our catalog are listed above with their own scores.
Rule of thumb: plain cereals (oats, shredded wheat, bran) tend to score lower on processing than flavored or sweetened ones.
Frozen Meals & Pizza (Approach with Caution)
Frozen pizzas and prepared meals tend to score high on processing in our analysis, because their labels list many ingredients.
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Key Takeaways for Aldi Shopping
- Frozen vegetables are a reliable pick: plain frozen vegetables sit near the floor of the Processing Score scale in our analysis.
- Watch out for flavored cereals: flavored and sweetened cereals tend to score higher on processing than plain whole-grain ones.
- Apply universal shopping rules: Read ingredient lists, favor items with 5 or fewer ingredients, and use our product search to check specific items before buying.