Target Shopping Guide

We score products one at a time, and every score on this page belongs to one product. Follow a product link to see its ingredients and how its score was reached.

Target operates three main food brands:

• Good & Gather: Flagship food brand. Thousands of products in our catalog.
• Market Pantry: Budget brand. Thousands of products in our catalog.
• Favorite Day: Treats & confections. Hundreds of products in our catalog.

Brand Highlights

• Thousands of store-brand products analyzed
• Launched in 2019, replacing Archer Farms

Target store-brand products with the lowest processing scores in our analysis, one per category:

Data pattern: every row above shares the same Processing Score, the floor of the scale, and most are foods sold close to how they grew. Target has hundreds more at the same score, so this table takes the best-nourishing one from each category rather than eight versions of the same bag of beans. Bear in mind what the score measures: a Processing Score at the floor says the label lists one ingredient, which is a fact about the ingredient statement rather than a verdict on the food.

The Target store-brand products in our catalog with the highest Processing Scores, one per category:

Pattern observed: the highest-processing items are assembled sweets and convenience foods.

• Pantry and freezer basics score lowest: the least-processed Target store-brand products in our analysis are single-ingredient pantry and freezer staples.
• Assembled sweets score highest: assembled sweets and prepared foods sit at the top of the table above.