Walmart Brand Analysis Overview
Great Value Scale
Thousands of store-brand products analyzed, America's largest store brand by volume.
We score products one at a time, and every score on this page belongs to one product. Follow a product link to see its ingredients and how its score was reached.
Walmart Store Brands Breakdown
Walmart operates multiple store brands:
- Great Value: Main store brand. Thousands of products in our catalog.
- Marketside: Fresh foods & deli. Hundreds of products in our catalog.
- Sam's Choice: Premium store brand. Hundreds of products in our catalog.
- Equate: Health & wellness. Fewer than a hundred products in our catalog.
- Parent's Choice: Baby & family products. Fewer than a hundred products in our catalog.
Great Value Deep Dive: America's Largest Store Brand
Scale & Impact
- Thousands of store-brand products analyzed
- Largest store brand in America
- Found in 4,700+ Walmart stores
- Significant price advantage
Least-Processed Great Value Products
Great Value products with the lowest processing scores in our analysis, one per category:
Least-processed Great Value products by processing and nutrition score
Worth noting: the lowest-scoring items are basic whole foods with short ingredient lists, which involve minimal processing.
Most-Processed Great Value Products
Great Value products with the highest processing scores in our analysis, one per category:
Most-processed Great Value products by processing and nutrition score
Pattern observed: the most-processed items are assembled products such as kits, mixes and convenience foods, with long ingredient lists.
Money-Saving Choices at Walmart
Best Value Categories
- Pantry Staples
- Breakfast
- Protein & Meat
- Snacks & Candy
- Frozen Foods
- Produce
- Dairy
These are the categories the least-processed Great Value products above come from.
Smart Shopping Tips
- Shop perimeter first (produce, dairy, meat)
- Great Value organics offer good value
- Frozen section beats canned for vegetables
- Bulk bins for nuts, seeds, and grains
- Check unit prices, not just package price
Ketzal for iPhone
Find The Swap For What You Already Buy.
Scan a product you use and Ketzal suggests less processed options from the same category.
Find My Swap
Key Takeaways for Walmart Shopping
- Focus on whole foods: basic pantry staples like beans, grains, and frozen vegetables come out lowest on processing in our analysis.
- Watch the most-processed categories: baking kits, holiday treats and frozen convenience items carry the highest scores in the table above.
- Shop strategically by aisle: Perimeter and pantry staples offer the best value, while center aisles require more careful selection.