Rabbit Hole Cupcake Kit
Processing Score
25.0Ultra-Processed
02.55.08.010+
Nutrition Score
1/10Poor
The processing score reflects 48 ingredients, including artificial colors, hydrogenated oil, artificial flavoring, plus 5 more we flag. The nutrition score reflects high sugar and saturated fat.
Nutrition Highlights
Little Or No Cholesterol ListedGood Fiber Source
Nutrient Alerts
High SugarHigh Saturated Fat
Data Updated
Oct 18, 2026
UPC
844527031839
We may earn a commission from Amazon purchases.
Nutrition Facts
Serving size38 g
Amount per serving
Calories
150
% Daily Value*
Total Fat 3.5g
4%
Saturated Fat 2g
10%
Trans Fat 0g
Cholesterol 0mg
0%
Sodium 180mg
8%
Total Carbohydrate 29g
11%
Dietary Fiber 1g
4%
Total Sugars 20g
Protein 1g
Calcium 20mg
2%
Iron 0.7mg
4%
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients
30 listed · 17 flagged for reviewCUPCAKE MIX: SUGAR, ENRICHED CAKE FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), COCOA (PROCESSED WITH ALKALI), SHORTENING (PALM OIL, MONO AND DIGLYCERIDES, POLYSORBATE 60), SKIM MILK SOLIDS, BAKING SODA, SALT, BAKING POWDER (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE, CORN STARCH, MONOCALCIUM PHOSPHATE). MARSHMALLOWS: CORN SYRUP, SUGAR, FOOD STARCH-MODIFIED (CORN), DEXTROSE, WATER, GELATIN, TETRASODIUM PYROPHOSPHATE. COCONUT: COCONUT, SODIUM METABISULFITE (TO RETAIN COLOR), PROPYLENE GLYCOL, SALT. ICING TUBE: SUGAR, PARTIALLY HYDROGENATED SOYBEAN AND COTTONSEED OIL, CORN SYRUP, MONO AND DIGLYCERIDES, POTASSIUM SORBATE, TITANIUM DIOXIDE COLOR, POLYSORBATE 60, CITRIC ACID, RED 40, SODIUM BENZOATE (PRESERVATIVE). FROSTING MIX: CONFECTIONERS' SUGAR (SUGAR, CORN STARCH), YELLOW 5, BLUE 1. COLOR POWDER: DEXTROSE, YELLOW 5 LAKE, BLUE 1.
Listed in source order (heaviest first). Select any ingredient to see its category bucket and other products that contain it.
Why Does This Score Ultra-Processed?
In our analysis, Rabbit Hole Cupcake Kit scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:
- Processed Meats (Gelatin): Mechanically separated and reformed meats are UPF markers.
- Modified Fats (Partially Hydrogenated Soybean And Cottonseed Oil): Hydrogenation and modification are UPF markers.
- Corn-Based Sweeteners (Corn Syrup): HFCS is a hallmark of ultra-processed foods.
- Chemical Preservatives (Potassium Sorbate): Synthetic preservatives are UPF indicators.
- Artificial Colors (Red 40, Yellow 5, Yellow 5 Lake, +1 more): Synthetic colors are definitive UPF markers.
Within Baking Mixes, this product is more processed than about 55% of the 5,176 products we've analyzed.
Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.
What These Ingredients Tell Us
We group Rabbit Hole Cupcake Kit's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.
- Processed Fruit ProductsUPF marker
In this product: Cocoa (Processed With Alkali).
Concentrates and extracts indicate significant processing.
- Other AdditivesUPF marker
In this product: Propylene Glycol.
Miscellaneous additives generally indicate processing.
- EmulsifiersUPF marker
In this product: Mono And Diglycerides, Polysorbate 60.
Industrial emulsifiers indicate UPF.
- Sugars & Natural SweetenersProcessing indicator
In this product: Cupcake Mix: Sugar, Sugar, Dextrose, Salt. Icing Tube: Sugar, and 2 more.
Natural sugars acceptable in moderation, excessive amounts indicate UPF.
- Vegetable OilsProcessing indicator
In this product: Shortening (Palm Oil, Mono And Diglycerides, Polysorbate 60).
Natural oils are minimally processed, hydrogenated oils indicate UPF.
- Food Bases & AlkalisProcessing indicator
In this product: Baking Soda.
Common in baking, excessive use indicates processing.
- Salt & SodiumProcessing indicator
In this product: Salt.
Basic preservative, but high amounts indicate processing.
- MineralsProcessing indicator
In this product: Baking Powder (Sodium Acid Pyrophosphate, Sodium Bicarbonate, Corn Starch, Monocalcium Phosphate). Marshmallows: Corn Syrup.
Added minerals often compensate for processing.
Ketzal for iPhone
Avoiding Milk, Wheat Or Soy?
This product lists milk, wheat and soy in its ingredients. Ketzal, our iPhone app, tracks these and other allergens and ingredients on your Avoid List. Download Ketzal to set up your own Avoid List and get an alert when a product you scan contains something on it.
Get Ketzal
Less Processed Alternatives
Same category, with lower Processing Scores.
Aviv, Organic Matzo Flakes Whole Wheat
1.010.0
Less processed (Minimally Processed), higher nutrition score
Bowfin Caviar, Wild American Bowfin Roe
1.03.0
Less processed (Minimally Processed), higher nutrition score
Cake Meal
1.010.0
Less processed (Minimally Processed), higher nutrition score
Chocolate Keto & Paleo Muffin & Cupcake Mix, Chocolate
Miss Jones Baking Co.
1.07.0
Less processed (Minimally Processed), higher nutrition score
Similar Products
Same category, at a similar Processing level.
About our scores and this content
Processing and Nutrition Scores reflect the ingredient lists and nutrient data we observe; they are our analysis, not absolute measures of health. Read the full methodology. This information is provided for general nutrition education and is not medical, health, or dietary advice. Product formulations change often, so check the actual label before purchasing, and consult a registered dietitian or your physician for personal guidance.
Something wrong on this page? Let me know. If it's a product, you can also submit photos of its label using our mobile app, Ketzal.