Pebbles Sweetened Rice Cereal

Why Does This Score Ultra-Processed?

In our analysis, Pebbles Sweetened Rice Cereal scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

• Artificial Flavors (Of: Natural And Artificial Flavor): Synthetic flavors indicate industrial food production.
• Artificial Colors (Red 40, Yellow 6, Yellow 5, +1 more): Synthetic colors are definitive UPF markers.
• Chemical Preservatives (Bht And Bha Added To Preserve Freshness): Synthetic preservatives are UPF indicators.

Within Breakfast Cereal, this product is more processed than about 77% of the 9,419 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Pebbles Sweetened Rice Cereal's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

Sugars & Natural SweetenersProcessing indicator

In this product: Sugar.

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Vegetable OilsProcessing indicator

In this product: Canola And/Or Soybean Oil.

Natural oils are minimally processed, hydrogenated oils indicate UPF.

Salt & SodiumProcessing indicator

In this product: Salt.

Basic preservative, but high amounts indicate processing.

Synthetic VitaminsProcessing indicator

In this product: Vitamins And Minerals: Sodium Ascorbate And Ascorbic Acid, Niacinamide, Vitamin A Palmitate, Pyridoxine Hydrochloride, and 5 more.

Fortification often compensates for processing losses.

MineralsProcessing indicator

In this product: Reduced Iron, Zinc Oxide.

Added minerals often compensate for processing.