Fruit Sweetened Rice Cereal, Fruit

Why Does This Score Ultra-Processed?

In our analysis, Fruit Sweetened Rice Cereal, Fruit scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

• Artificial Flavors (Of: Natural And Artificial Flavor): Synthetic flavors indicate industrial food production.
• Artificial Colors (Red 40, Yellow 6, Yellow 5, +1 more): Synthetic colors are definitive UPF markers.

Within Breakfast Cereal, this product is more processed than about 77% of the 9,419 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Fruit Sweetened Rice Cereal, Fruit's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

Sugars & Natural SweetenersProcessing indicator

In this product: Sugar.

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Vegetable OilsProcessing indicator

In this product: Canola And/Or Soybean Oil.

Natural oils are minimally processed, hydrogenated oils indicate UPF.

Salt & SodiumProcessing indicator

In this product: Salt.

Basic preservative, but high amounts indicate processing.

Synthetic VitaminsProcessing indicator

In this product: Turmeric Oleoresin (Color). Bht And Bha Added To Preserve Freshness. Vitamins And Minerals: Sodium Ascorbate And Ascorbic Acid, Niacinamide Vitamin Reduced Iron, Zinc Oxide, Vitamin A Palmitate, Pyridoxine Hydrochloride Vitamin B6 , Thiamin Mononitrate Vitamin B1 , Riboflavin Vitamin B2 , Folic Acid, Vitamin D3, Vitamin B12.

Fortification often compensates for processing losses.