Entenmann's, Rainbow Cookies
The processing score reflects 60 ingredients, including artificial colors, hydrogenated oil, high-fructose corn syrup, plus 6 more we flag. The nutrition score reflects high sugar, saturated fat and total fat.
Nutrient Alerts
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* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients
44 listed · 17 flagged for reviewSUGAR, ENRICHED BROMATED FLOUR BLEACHED (WHEAT FLOUR, MALTED BARLEY FLOUR, NIACIN, REDUCED IRON, POTASSIUM BROMATE, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), PALM OIL, EGGS, WATER, INVERT SUGAR, HIGH FRUCTOSE CORN SYRUP, RICE FLOUR BLEND (RICE FLOUR, DEGERMINATED YELLOW CORN FLOUR, POTATO FLOUR), EACH OF THE FOLLOWING: APRICOT KERNELS, CORN SYRUP, HYDROGENATED PALM KERNEL OIL, CITRIC ACID, PECTIN, SALT, LOCUST BEAN GUM, RASPBERRY PUREE CONCENTRATE, SODIUM ALGINATE, LEAVENING (SODIUM ACID PYROPHOSPHATE, BAKING SODA, CORNSTARCH, MONOCALCIUM PHOSPHATE), ALMONDS (NUTS), PARTIALLY HYDROGENATED SOYBEAN OIL, COCOA (PROCESSED WITH ALKALI), CORNSTARCH, SEEDLESS RASPBERRY PUREE, POTASSIUM SORBATE, SODIUM CITRATE, FOOD STARCH-MODIFIED, RED 40, BLUE 1, PROPYLENE GLYCOL, GELLAN GUM, XANTHAN GUM, BLACK CURRANT JUICE CONCENTRATE, SODIUM BENZOATE, SODIUM PROPIONATE, CALCIUM CITRATE, SOY LECITHIN, CONFECTIONERS GLAZE, SODIUM LAURYL SULFATE, MALIC ACID, YELLOW 5, RED 3, CARNAUBA WAX, YELLOW 6, BLUE 2.
Listed in source order (heaviest first). Select any ingredient to see its category bucket and other products that contain it.
Why Does This Score Ultra-Processed?
In our analysis, Entenmann's, Rainbow Cookies scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:
- Corn-Based Sweeteners (High Fructose Corn Syrup, Corn Syrup): HFCS is a hallmark of ultra-processed foods.
- Modified Fats (Hydrogenated Palm Kernel Oil, Partially Hydrogenated Soybean Oil): Hydrogenation and modification are UPF markers.
- Chemical Preservatives (Potassium Sorbate, Sodium Benzoate): Synthetic preservatives are UPF indicators.
- Artificial Colors (Red 40, Blue 1, Yellow 5, +3 more): Synthetic colors are definitive UPF markers.
- Stabilizers & Gums (Pectin, Locust Bean Gum, Sodium Alginate, +2 more): Industrial stabilizers common in UPF.
Within Cookies & Crackers, this product is more processed than about 51% of the 18,630 products we've analyzed.
Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.
What These Ingredients Tell Us
We group Entenmann's, Rainbow Cookies' ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.
- Processed Fruit ProductsUPF marker
In this product: Cocoa (Processed With Alkali).
Concentrates and extracts indicate significant processing.
- Other AdditivesUPF marker
In this product: Propylene Glycol, Confectioners Glaze, Carnauba Wax.
Miscellaneous additives generally indicate processing.
- EmulsifiersUPF marker
In this product: Soy Lecithin.
Industrial emulsifiers indicate UPF.
- Sugars & Natural SweetenersProcessing indicator
In this product: Sugar, Invert Sugar.
Natural sugars acceptable in moderation, excessive amounts indicate UPF.
- Vegetable OilsProcessing indicator
In this product: Palm Oil.
Natural oils are minimally processed, hydrogenated oils indicate UPF.
- Food AcidsProcessing indicator
In this product: Citric Acid, Malic Acid.
Common in both traditional and industrial foods.
- Salt & SodiumProcessing indicator
In this product: Salt.
Basic preservative, but high amounts indicate processing.
- Food Bases & AlkalisProcessing indicator
In this product: Leavening (Sodium Acid Pyrophosphate, Baking Soda, Cornstarch, Monocalcium Phosphate).
Common in baking, excessive use indicates processing.
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Less Processed Alternatives
Same category, with lower Processing Scores.
All Natural Brewer's Yeast
Less processed (Minimally Processed)
Barazek
Less processed (Minimally Processed)
Chocolate Chip Soft Baked Almond Flour Cookies, Chocolate Chip
Less processed (Minimally Processed)

Chunky Peanut Butter Soft Baked Almond Flour Bars
Less processed (Minimally Processed)
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About our scores and this content
Processing and Nutrition Scores reflect the ingredient lists and nutrient data we observe; they are our analysis, not absolute measures of health. Read the full methodology. This information is provided for general nutrition education and is not medical, health, or dietary advice. Product formulations change often, so check the actual label before purchasing, and consult a registered dietitian or your physician for personal guidance.
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