Perfectly Simple Bar

Why Does This Score Ultra-Processed?

In our analysis, Perfectly Simple Bar scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

• Corn-Based Sweeteners (Corn Syrup): HFCS is a hallmark of ultra-processed foods.
• Processed Dairy Ingredients (Soy Protein Isolate): Isolated proteins and modified ingredients indicate UPF.
• Natural Flavors (Natural Flavors, Madagascar Vanilla): Despite being natural, these are highly processed extracts.
• Processed Fruit Products (Dutch-Process Cocoa (Processed With Alkali)): Concentrates and extracts indicate significant processing.
• Emulsifiers (Soy Lecithin, Glycerol): Industrial emulsifiers indicate UPF.

Within Snack & Energy Bars, this product is more processed than about 65% of the 8,001 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Perfectly Simple Bar's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

Sugars & Natural SweetenersProcessing indicator

In this product: Sugar, Crystalline Fructose, Brown Rice Syrup, Light Amber Honey.

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Vegetable OilsProcessing indicator

In this product: High Oleic Safflower Oil, Palm Kernel Oil, Palm Fat.

Natural oils are minimally processed, hydrogenated oils indicate UPF.

Food AcidsProcessing indicator

In this product: Citric Acid.

Common in both traditional and industrial foods.

MineralsProcessing indicator

In this product: Calcium Lactate.

Added minerals often compensate for processing.