Whole Wheat and Rice Cereal

Why Does This Score Ultra-Processed?

In our analysis, Whole Wheat and Rice Cereal scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

• Modified Fats (Partial Hydrogenated Soybean Oil): Hydrogenation and modification are UPF markers.
• Artificial Colors (Blue 2 & Red 40 Lakes): Synthetic colors are definitive UPF markers.
• Emulsifiers (Soy Lecithin): Industrial emulsifiers indicate UPF.

Within Breakfast Cereal, this product is more processed than about 77% of the 9,419 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Whole Wheat and Rice Cereal's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

Sugars & Natural SweetenersProcessing indicator

In this product: Sugar, Fructose, Maltodextrin, Of: Dextrose.

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Vegetable OilsProcessing indicator

In this product: Canola Oil.

Natural oils are minimally processed, hydrogenated oils indicate UPF.

Salt & SodiumProcessing indicator

In this product: Salt.

Basic preservative, but high amounts indicate processing.

MineralsProcessing indicator

In this product: Trisodium Phosphate, Reduced Iron, Zinc (Zinc Oxide), Calcium Carbonate.

Added minerals often compensate for processing.

Synthetic VitaminsProcessing indicator

In this product: Color Added Bht (To Preserve Freshness). Vitamins & Minerals: Vitamin Nb1, Vitamin B2, Niacin, Vitamin B6, and 5 more.

Fortification often compensates for processing losses.