Whey Protein Bar, Birthday Cake
The processing score reflects 39 ingredients, including artificial sweeteners, preservatives, corn syrup, plus 2 more we flag. The nutrition score reflects high saturated fat.
Nutrition Highlights
Nutrient Alerts
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* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients
32 listed · 10 flagged for reviewPROPRIETARY FORTIFX PROTEIN BLEND (WHEY PROTEIN ISOLATE, WHEY PROTEIN CONCENTRATE), SOY PROTEIN ISOLATE, PALM OIL, VEGETABLE GLYCERIN, SUGAR, VEGETABLE OILS (PALM AND PALM KERNEL), MALTITOL, SORBITOL, GELATIN [BOVINE], CORN SYRUP, WATER. CONTAINS 2% OR LESS OF THE FOLLOWING: CORN STARCH, BROWN RICE FLOUR, MALTODEXTRIN, SUNFLOWER OIL, NATURAL FLAVORS, SOYBEAN OIL, NATURAL COLORS (SPIRULINA EXTRACT, PAPRIKA, TURMERIC, ANTHOCYANINS, BEETROOT RED), VANILLA, SOY LECITHIN, SALT, BAKING SODA, SODIUM CASEINATE, PROPYLENE GLYCOL MONOESTERS, ACETYLATED MONOGLYCERIDES, MONO AND DIGLYCERIDES, SUCRALOSE, POTASSIUM SORBATE, WHEY, BETA-CAROTENE, VITAMIN A PALMITATE, NATURAL TOCOPHEROLS, SILICON DIOXIDE.
Listed in source order (heaviest first). Select any ingredient to see its category bucket and other products that contain it.
Why Does This Score Ultra-Processed?
In our analysis, Whey Protein Bar, Birthday Cake scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:
- Processed Meats (Gelatin [Bovine]): Mechanically separated and reformed meats are UPF markers.
- Corn-Based Sweeteners (Corn Syrup): HFCS is a hallmark of ultra-processed foods.
- Artificial Sweeteners (Sucralose): Synthetic sweeteners are definitive UPF markers.
- Chemical Preservatives (Potassium Sorbate): Synthetic preservatives are UPF indicators.
- Processed Dairy Ingredients (Soy Protein Isolate, Sodium Caseinate): Isolated proteins and modified ingredients indicate UPF.
Within Snack & Energy Bars, this product is more processed than about 65% of the 8,001 products we've analyzed.
Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.
What These Ingredients Tell Us
We group Whey Protein Bar, Birthday Cake's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.
- EmulsifiersUPF marker
In this product: Vegetable Glycerin, Soy Lecithin, Mono And Diglycerides.
Industrial emulsifiers indicate UPF.
- Sugar AlcoholsUPF marker
In this product: Maltitol, Sorbitol.
Modified sweeteners common in diet UPF products.
- Natural FlavorsUPF marker
In this product: Natural Flavors, Vanilla.
Despite being natural, these are highly processed extracts.
- Other AdditivesUPF marker
In this product: Propylene Glycol Monoesters, Acetylated Monoglycerides.
Miscellaneous additives generally indicate processing.
- Vegetable OilsProcessing indicator
In this product: Palm Oil, Vegetable Oils (Palm And Palm Kernel), Sunflower Oil, Soybean Oil.
Natural oils are minimally processed, hydrogenated oils indicate UPF.
- Sugars & Natural SweetenersProcessing indicator
In this product: Sugar, Maltodextrin.
Natural sugars acceptable in moderation, excessive amounts indicate UPF.
- Natural ColorsProcessing indicator
In this product: Natural Colors (Spirulina Extract, Paprika, Turmeric, Anthocyanins, Beetroot Red), Beta-Carotene.
Natural sources but still indicate processing.
- Salt & SodiumProcessing indicator
In this product: Salt.
Basic preservative, but high amounts indicate processing.
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About our scores and this content
Processing and Nutrition Scores reflect the ingredient lists and nutrient data we observe; they are our analysis, not absolute measures of health. Read the full methodology. This information is provided for general nutrition education and is not medical, health, or dietary advice. Product formulations change often, so check the actual label before purchasing, and consult a registered dietitian or your physician for personal guidance.
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