Under the Rainbow Premium Cupcake Kit, Under the Rainbow

Why Does This Score Ultra-Processed?

In our analysis, Under the Rainbow Premium Cupcake Kit, Under the Rainbow scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

• Modified Starches (Modified Corn Starch): Chemical modification is a hallmark of UPF.
• Artificial Colors (Red 40, Yellow 5, Blue 1, +3 more): Synthetic colors are definitive UPF markers.
• Chemical Preservatives (Preserved With Potassium Sorbate And Sodium Benzoate. Blue: Water): Synthetic preservatives are UPF indicators.
• Stabilizers & Gums (Xanthan Gum. Color Ingredients: Red: Water, Xanthan Gum, Gum Arabic, +2 more): Industrial stabilizers common in UPF.
• Other Additives (Propylene Glycol, Confectioner'S Glaze): Miscellaneous additives generally indicate processing.

Within Baking Mixes, this product is more processed than about 55% of the 5,176 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Under the Rainbow Premium Cupcake Kit, Under the Rainbow's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

EmulsifiersUPF marker

In this product: Soy Lecithin.

Industrial emulsifiers indicate UPF.

Sugars & Natural SweetenersProcessing indicator

In this product: Mix Ingredients: Sugar, Dextrose, Sugar, Preserved With Potassium Sorbate And Sodium Benzoate. Sprinkles Ingredients: Sugar.

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Vegetable OilsProcessing indicator

In this product: Vegetable Shortening ( [Contains One Or More Of The Following: Palm Oil And/Or Soybean Oil], Propylene Glycol Mono And Diesters, Mono And Diglycerides, Soy Lecithin, Citric Acid [Preservative]), Vegetable Oil (Palm Kernel And/Or Palm Oil).

Natural oils are minimally processed, hydrogenated oils indicate UPF.

Food Bases & AlkalisProcessing indicator

In this product: Leavening (Baking Soda, Sodium Aluminum Phosphate, Monocalcium Phosphate).

Common in baking, excessive use indicates processing.

Salt & SodiumProcessing indicator

In this product: Salt.

Basic preservative, but high amounts indicate processing.

Natural PreservativesProcessing indicator

In this product: Preserved With (Potassium Sorbate, Sodium Benzoate).

Natural sources but industrial application.

Food AcidsProcessing indicator

In this product: Citric Acid. Yellow: Water.

Common in both traditional and industrial foods.