Thick & Fluffy Waffles, Strawberry Shortcake
The processing score reflects 34 ingredients, including artificial colors, artificial flavoring, modified ingredients, plus 2 more we flag. No nutrient exceeds our high thresholds.
Nutrition Highlights
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* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients
24 listed · 6 flagged for reviewENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), WATER, SUGAR, VEGETABLE OIL (SOYBEAN, PALM AND/OR CANOLA OIL), EGGS LEAVENING (BAKING SODA, SODIUM ALUMINUM PHOSPHATE, MONOCALCIUM PHOSPHATE), WHEAT FLOUR, DEXTROSE, SALT, MODIFIED CORN STARCH, WHEY, CITRIC ACID, STRAWBERRIES, MALTODEXTRIN, SOY LECITHIN, RED 40 LAKE, BLUE 2 BLUE, VITAMINS AND MINERALS: CALCIUM CARBONATE, VITAMIN A PALMITATE, REDUCED IRON, NIACINAMIDE, VITABIM B6 (PYRIDOXINS HYDROCHOLORIDE), VITAMIN B1, VITAMIN B2, VITAMIN B12.
Listed in source order (heaviest first). Select any ingredient to see its category bucket and other products that contain it.
Why Does This Score Ultra-Processed?
In our analysis, Thick & Fluffy Waffles, Strawberry Shortcake scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:
- Modified Starches (Modified Corn Starch): Chemical modification is a hallmark of UPF.
- Artificial Colors (Red 40 Lake, Blue 2 Blue): Synthetic colors are definitive UPF markers.
- Emulsifiers (Soy Lecithin): Industrial emulsifiers indicate UPF.
Within Frozen Breakfast, this product is more processed than about 39% of the 1,791 products we've analyzed.
Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.
What These Ingredients Tell Us
We group Thick & Fluffy Waffles, Strawberry Shortcake's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.
- Sugars & Natural SweetenersProcessing indicator
In this product: Sugar, Dextrose, Maltodextrin.
Natural sugars acceptable in moderation, excessive amounts indicate UPF.
- Vegetable OilsProcessing indicator
In this product: Vegetable Oil (Soybean, Palm And/Or Canola Oil).
Natural oils are minimally processed, hydrogenated oils indicate UPF.
- Food Bases & AlkalisProcessing indicator
In this product: Eggs Leavening (Baking Soda, Sodium Aluminum Phosphate, Monocalcium Phosphate).
Common in baking, excessive use indicates processing.
- Salt & SodiumProcessing indicator
In this product: Salt.
Basic preservative, but high amounts indicate processing.
- Food AcidsProcessing indicator
In this product: Citric Acid.
Common in both traditional and industrial foods.
- MineralsProcessing indicator
In this product: Vitamins And Minerals: Calcium Carbonate, Reduced Iron.
Added minerals often compensate for processing.
- Synthetic VitaminsProcessing indicator
In this product: Vitamin A Palmitate, Niacinamide, Vitamin B1, Vitamin B2, and 1 more.
Fortification often compensates for processing losses.
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Less Processed Alternatives
Same category, with lower Processing Scores.

Cinnamon Naturally Sweetened Waffles Crafted with Yuca Root and Aromatic Cinnamon, Cinnamon
Less processed (Processed)

Apple & Cinnamon Mini Waffles, Apple & Cinnamon
Evergreen
Less processed (Processed), higher nutrition score
Authentic Belgian Liege Waffles
Less processed (Processed)
Beyond Paleo Waffles
Less processed (Processed)
Similar Products
Same category, at a similar Processing level.
About our scores and this content
Processing and Nutrition Scores reflect the ingredient lists and nutrient data we observe; they are our analysis, not absolute measures of health. Read the full methodology. This information is provided for general nutrition education and is not medical, health, or dietary advice. Product formulations change often, so check the actual label before purchasing, and consult a registered dietitian or your physician for personal guidance.
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