Sweetened Multi-Grain Cereal, Wild Berry

Why Does This Score Ultra-Processed?

In our analysis, Sweetened Multi-Grain Cereal, Wild Berry scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

• Modified Starches (Modified Food Starch): Chemical modification is a hallmark of UPF.
• Artificial Colors (Red 40, Blue 1): Synthetic colors are definitive UPF markers.
• Chemical Preservatives (Bht For Freshness): Synthetic preservatives are UPF indicators.
• Natural Flavors (Natural Flavor): Despite being natural, these are highly processed extracts.

Within Breakfast Cereal, this product is more processed than about 77% of the 9,419 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Sweetened Multi-Grain Cereal, Wild Berry's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

Sugars & Natural SweetenersProcessing indicator

In this product: Sugar.

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Salt & SodiumProcessing indicator

In this product: Salt.

Basic preservative, but high amounts indicate processing.

Synthetic VitaminsProcessing indicator

In this product: Yellow 6. Vitamins And Minerals: Vitamin C (Sodium Ascorbate And Ascorbic Acid), Niacinamide, Vitamin B6, Vitamin B1, and 5 more.

Fortification often compensates for processing losses.

MineralsProcessing indicator

In this product: Reduced Iron, Zinc Oxide.

Added minerals often compensate for processing.