Snack Wheel

Why Does This Score Ultra-Processed?

In our analysis, Snack Wheel scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

• Artificial Colors (Red 40 Lake): Synthetic colors are definitive UPF markers.
• Natural Flavors (Monosodium Glutamate): Despite being natural, these are highly processed extracts.
• Other Additives (Medium Chain Triglycerides): Miscellaneous additives generally indicate processing.

Within Chips & Crisps, this product is more processed than about 85% of the 10,682 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Snack Wheel's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

Salt & SodiumProcessing indicator

In this product: Iodized Salt.

Basic preservative, but high amounts indicate processing.

Food Bases & AlkalisProcessing indicator

In this product: Sodium Bicarbonate And Artificial Food Grade Color Fd&C Yellow 6. Seasoning: Salt.

Common in baking, excessive use indicates processing.

Sugars & Natural SweetenersProcessing indicator

In this product: Sugar, Dextrose.

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Food AcidsProcessing indicator

In this product: Citric Acid.

Common in both traditional and industrial foods.

Natural ColorsProcessing indicator

In this product: Less Than 2% Of Caramel Color.

Natural sources but still indicate processing.

Anti-Caking AgentsProcessing indicator

In this product: Silicon Dioxide (Anti-Caking).

Common in powdered processed foods.