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Processing Score
18.3Ultra-Processed
Nutrition Score
5/10Good

The processing score reflects 43 ingredients, including artificial colors, artificial sweeteners, emulsifiers or gums, plus 1 more we flag. The nutrition score reflects high saturated fat.

Nutrition Highlights

Good Protein Source

Nutrient Alerts

High Saturated Fat
Pure Protein Birthday Cake Bar Snack & Energy Bars
Data Updated
Oct 18, 2026
UPC
749826785837
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Nutrition Facts
Serving size50 g
Amount per serving
Calories
200
% Daily Value*
Total Fat 5g
6%
Saturated Fat 3.5g
18%
Trans Fat 0g
Cholesterol 10mg
3%
Sodium 160mg
7%
Total Carbohydrate 18g
7%
Dietary Fiber 0g
0%
Total Sugars 3g
Protein 20g
Calcium 150mg
12%
Iron 0.7mg
4%
Potassium 80mg
2%

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Ingredients

17 listed · 7 flagged for review

PROTEIN BLEND (MILK PROTEIN ISOLATE, WHEY PROTEIN CONCENTRATE, WHEY PROTEIN ISOLATE), YOGURT FLAVORED COATING [MALTITOL, FRACTIONATED PALM KERNEL OIL, CALCIUM CASEINATE, MILK PROTEIN CONCENTRATE, NONFAT MILK, YOGURT POWDER (NONFAT MILK AND LACTIC ACID), SOY LECITHIN, NATURAL FLAVOR], MALTITOL SYRUP, HYDROLYZED GELATIN, GLYCERINE, SOY PROTEIN CRISPS (SOY PROTEIN ISOLATE, TAPIOCA STARCH, SALT), WATER, SOY PROTEIN ISOLATE, SPRINKLES (SUGAR, CORNSTARCH, CONFECTIONER'S GLAZE, YELLOW 5, RED 3, CARNAUBA WAX, BLUE 1, RED 40, YELLOW 6, BLUE 2), ICING SUGAR (SUGAR, CORNSTARCH), CANOLA OIL (WITH TOCOPHEROLS ADDED TO PROTECT FLAVOR), NATURAL FLAVORS, MALTITOL, FRACTIONATED PALM KERNEL AND PALM OIL, SOY LECITHIN, SALT, SUCRALOSE.

Listed in source order (heaviest first). Select any ingredient to see its category bucket and other products that contain it.

Why Does This Score Ultra-Processed?

In our analysis, Birthday Cake Bar scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

  • Processed Meats (Hydrolyzed Gelatin): Mechanically separated and reformed meats are UPF markers.
  • Modified Fats (Fractionated Palm Kernel And Palm Oil): Hydrogenation and modification are UPF markers.
  • Artificial Sweeteners (Sucralose): Synthetic sweeteners are definitive UPF markers.
  • Sugar Alcohols (Maltitol Syrup, Maltitol): Modified sweeteners common in diet UPF products.
  • Emulsifiers (Glycerine, Soy Lecithin): Industrial emulsifiers indicate UPF.

Within Snack & Energy Bars, this product is more processed than about 65% of the 8,001 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Birthday Cake Bar's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

Plant ProteinsUPF marker

In this product: Soy Protein Crisps (Soy Protein Isolate, Tapioca Starch, Salt).

Isolated proteins require extensive industrial processing.

Processed Dairy IngredientsUPF marker

In this product: Soy Protein Isolate.

Isolated proteins and modified ingredients indicate UPF.

Natural FlavorsUPF marker

In this product: Natural Flavors.

Despite being natural, these are highly processed extracts.

MineralsProcessing indicator

In this product: Yogurt Flavored Coating [Maltitol, Fractionated Palm Kernel Oil, Calcium Caseinate, Milk Protein Concentrate, Nonfat Milk, Yogurt Powder (Nonfat Milk And Lactic Acid), Soy Lecithin, Natural Flavor].

Added minerals often compensate for processing.

Sugars & Natural SweetenersProcessing indicator

In this product: Sprinkles (Sugar, Cornstarch, Confectioner'S Glaze, Yellow 5, Red 3, Carnauba Wax, Blue 1, Red 40, Yellow 6, Blue 2), Icing Sugar (Sugar, Cornstarch).

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Vegetable OilsProcessing indicator

In this product: Canola Oil (With Tocopherols Added To Protect Flavor).

Natural oils are minimally processed, hydrogenated oils indicate UPF.

Salt & SodiumProcessing indicator

In this product: Salt.

Basic preservative, but high amounts indicate processing.

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The Avoid List box in Ketzal, naming wheat and milk ingredients

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