Cereal
The processing score reflects 22 ingredients, including corn syrup and natural flavoring. The nutrition score reflects high sugar.
Nutrition Highlights
Nutrient Alerts
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* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients
22 listed · 6 flagged for reviewWHOLE GRAIN CORN FLOUR, SUGAR, CORN MEAL, COCOA (PROCESSED WITH ALKALI), CORN SYRUP, HIGH OLEIC CANOLA OIL, FRUCTOSE, SALT, CARAMEL COLOR, TRISODIUM PHOSPHATE, NATURAL FLAVOR. VITAMINS AND MINERALS: CALCIUM CARBONATE, SODIUM ASCORBATE, REDUCED IRON, NIACINAMIDE, ZINC OXIDE, PYRIDOXINE HYDROCHLORIDE, RIBOFLAVIN, THIAMINE MONONITRATE, VITAMIN A PALMITATE, FOLIC ACID, VITAMIN D, VITAMIN B12.
Listed in source order (heaviest first). Select any ingredient to see its category bucket and other products that contain it.
Why Does This Score Highly Processed?
In our analysis, Cereal scores Highly Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:
- Corn-Based Sweeteners (Corn Syrup): HFCS is a hallmark of ultra-processed foods.
- Processed Fruit Products (Cocoa (Processed With Alkali)): Concentrates and extracts indicate significant processing.
- Other Additives (Sodium Ascorbate): Miscellaneous additives generally indicate processing.
Within Breakfast Cereal, this product is more processed than about 40% of the 9,419 products we've analyzed.
Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.
What These Ingredients Tell Us
We group Cereal's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.
- Sugars & Natural SweetenersProcessing indicator
In this product: Sugar, Fructose.
Natural sugars acceptable in moderation, excessive amounts indicate UPF.
- Vegetable OilsProcessing indicator
In this product: High Oleic Canola Oil.
Natural oils are minimally processed, hydrogenated oils indicate UPF.
- Salt & SodiumProcessing indicator
In this product: Salt.
Basic preservative, but high amounts indicate processing.
- Natural ColorsProcessing indicator
In this product: Caramel Color.
Natural sources but still indicate processing.
- MineralsProcessing indicator
In this product: Trisodium Phosphate, Natural Flavor. Vitamins And Minerals: Calcium Carbonate, Reduced Iron, Zinc Oxide.
Added minerals often compensate for processing.
- Synthetic VitaminsProcessing indicator
In this product: Niacinamide, Pyridoxine Hydrochloride, Riboflavin, Thiamine Mononitrate, and 4 more.
Fortification often compensates for processing losses.
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Less Processed Alternatives
Same category, with lower Processing Scores.
100% All Natural Cereal
Wolff's
Less processed (Minimally Processed), higher nutrition score
100% Natural Old Fashioned Oatmeal
Less processed (Minimally Processed), higher nutrition score
100% Natural Quick Oats
Less processed (Minimally Processed), higher nutrition score

100% Natural Rolled Quick Oats
Less processed (Minimally Processed), higher nutrition score
Similar Products
Same category, at a similar Processing level.
About our scores and this content
Processing and Nutrition Scores reflect the ingredient lists and nutrient data we observe; they are our analysis, not absolute measures of health. Read the full methodology. This information is provided for general nutrition education and is not medical, health, or dietary advice. Product formulations change often, so check the actual label before purchasing, and consult a registered dietitian or your physician for personal guidance.
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