Perfectly Simple Bar

Why Does This Score Ultra-Processed?

In our analysis, Perfectly Simple Bar scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

• Corn-Based Sweeteners (Corn Syrup): HFCS is a hallmark of ultra-processed foods.
• Processed Dairy Ingredients (Soy Protein Isolate, Milk Protein Isolate): Isolated proteins and modified ingredients indicate UPF.
• Processed Fruit Products (Chocolate Liquor, Dutch-Process Cocoa (Processed With Alkali)): Concentrates and extracts indicate significant processing.
• Natural Flavors (Madagascar Vanilla): Despite being natural, these are highly processed extracts.
• Emulsifiers (Soy Lecithin): Industrial emulsifiers indicate UPF.

Within Snack & Energy Bars, this product is more processed than about 65% of the 8,001 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Perfectly Simple Bar's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

Stabilizers & GumsUPF marker

In this product: Xanthan Gum, Locust Bean Gum, Gum Arabic.

Industrial stabilizers common in UPF.

Sugars & Natural SweetenersProcessing indicator

In this product: Brown Rice Syrup, Sugar, Crystalline Fructose.

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Vegetable OilsProcessing indicator

In this product: High Oleic Safflower Oil, Palm Kernel Oil, Peanut Oil.

Natural oils are minimally processed, hydrogenated oils indicate UPF.

Salt & SodiumProcessing indicator

In this product: Salt.

Basic preservative, but high amounts indicate processing.