Groovy Potato Chips

Why Does This Score Ultra-Processed?

In our analysis, Groovy Potato Chips scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

• Plant Proteins (Hydrolyzed Soy Protein): Isolated proteins require extensive industrial processing.
• Natural Flavors (Monosodium Glutamate): Despite being natural, these are highly processed extracts.
• Processed Fruit Products (Cocoa Powder): Concentrates and extracts indicate significant processing.
• Flavor Enhancers (Disodium Inosinate & Disodium Guanylate): Industrial flavor enhancement common in UPF.

Within Chips & Crisps, this product is more processed than about 85% of the 10,682 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Groovy Potato Chips' ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

Vegetable OilsProcessing indicator

In this product: Vegetable Oil (Contains One Or More Of The Following: Peanut, Corn, Sunflower And/Or Canola Oil), Canola Oil.

Natural oils are minimally processed, hydrogenated oils indicate UPF.

Sugars & Natural SweetenersProcessing indicator

In this product: Maltodextrin.

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Salt & SodiumProcessing indicator

In this product: Salt.

Basic preservative, but high amounts indicate processing.

Food AcidsProcessing indicator

In this product: Sugar Citric Acid.

Common in both traditional and industrial foods.

Natural ColorsProcessing indicator

In this product: Brown Color (Fd&C Yellow 6 Lake, Fd&C Red 4 Lake, Fd&C Blue 1 Lake).

Natural sources but still indicate processing.