Kellogg Froot Loops .9oz

Why Does This Score Ultra-Processed?

In our analysis, Kellogg Froot Loops .9oz scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

• Modified Starches (Modified Food Starch): Chemical modification is a hallmark of UPF.
• Modified Fats (Hydrogenated Vegetable Oil (Coconut, Soybean And/Or Cottonseed)): Hydrogenation and modification are UPF markers.
• Artificial Colors (Red 40, Yellow 6, Blue 1): Synthetic colors are definitive UPF markers.
• Natural Flavors (Natural Flavor): Despite being natural, these are highly processed extracts.

Within Breakfast Cereal, this product is more processed than about 77% of the 9,419 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Kellogg Froot Loops .9oz's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

Sugars & Natural SweetenersProcessing indicator

In this product: Sugar.

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Salt & SodiumProcessing indicator

In this product: Salt.

Basic preservative, but high amounts indicate processing.

Natural ColorsProcessing indicator

In this product: Annatto Extract Color.

Natural sources but still indicate processing.

Synthetic VitaminsProcessing indicator

In this product: Bht For Freshness.Vitamins And Minerals: Vitamin C (Sodium Ascorbate And Ascorbic Acid), Niacinamide, Vitamin B6, Vitamin B2, and 5 more.

Fortification often compensates for processing losses.

MineralsProcessing indicator

In this product: Reduced Iron, Zinc Oxide.

Added minerals often compensate for processing.