Keebler Cereal Chips Deluxe Rainbow 11.2oz
Processing Score
14.8Ultra-Processed
02.55.08.010+
Nutrition Score
1/10Poor
The processing score reflects 40 ingredients, including high-fructose corn syrup, artificial flavoring, preservatives, plus 3 more we flag. The nutrition score reflects high sugar. It also contains trans fat.
Nutrition Highlights
Little Or No Cholesterol ListedGood Protein SourceGood Fiber Source
Nutrient Alerts
High Sugar
Data Updated
Oct 18, 2026
UPC
00038000159909
We may earn a commission from Amazon purchases.
Nutrition Facts
Serving size30 g
Amount per serving
Calories
130
% Daily Value*
Total Fat 3.5g
4%
Saturated Fat 1g
5%
Trans Fat 0g
Cholesterol 0mg
0%
Sodium 140mg
6%
Total Carbohydrate 24g
9%
Dietary Fiber <1g
3%
Total Sugars 11g
Protein 2g
Vitamin D 39.9mcg
200%
Calcium 10mg
1%
Iron 4.5mg
25%
Potassium 50mg
1%
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients
28 listed · 9 flagged for reviewDEGERMINATED YELLOW CORN MEAL, SUGAR, WHOLE GRAIN OAT FLOUR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, VITAMIN B1 [THIAMIN MONONITRATE], VITAMIN B2 [RIBOFLAVIN], FOLIC ACID), SOYBEAN AND PALM OIL WITH TBHQ FOR FRESHNESS, FRUCTOSE, SEMISWEET CHOCOLATE (SUGAR, CHOCOLATE, COCOA BUTTER, SOY LECITHIN, NATURAL FLAVOR), BROWN SUGAR SYRUP, HIGH FRUCTOSE CORN SYRUP, SALT, NONFAT MILK, COCOA PROCESSED WITH ALKALI, CARAMEL COLOR, MOLASSES, SOY LECITHIN, BAKING SODA, BHT FOR FRESHNESS, WHEY. VITAMINS AND MINERALS: VITAMIN C, NIACINAMIDE, REDUCED IRON, ZINC OXIDE, VITAMIN B6, VITAMIN B2, VITAMIN A PALMITATE, VITAMIN B1, FOLIC ACID, VITAMIN B12, VITAMIN D3.
Listed in source order (heaviest first). Select any ingredient to see its category bucket and other products that contain it.
Why Does This Score Ultra-Processed?
In our analysis, Keebler Cereal Chips Deluxe Rainbow 11.2oz scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:
- Corn-Based Sweeteners (High Fructose Corn Syrup): HFCS is a hallmark of ultra-processed foods.
- Chemical Preservatives (Bht For Freshness): Synthetic preservatives are UPF indicators.
- Processed Fruit Products (Cocoa Processed With Alkali): Concentrates and extracts indicate significant processing.
- Emulsifiers (Soy Lecithin): Industrial emulsifiers indicate UPF.
Within Breakfast Cereal, this product is more processed than about 77% of the 9,419 products we've analyzed.
Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.
What These Ingredients Tell Us
We group Keebler Cereal Chips Deluxe Rainbow 11.2oz's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.
- Sugars & Natural SweetenersProcessing indicator
In this product: Sugar, Fructose, Semisweet Chocolate (Sugar, Chocolate, Cocoa Butter, Soy Lecithin, Natural Flavor), Brown Sugar Syrup, and 1 more.
Natural sugars acceptable in moderation, excessive amounts indicate UPF.
- Vegetable OilsProcessing indicator
In this product: Soybean And Palm Oil With Tbhq For Freshness.
Natural oils are minimally processed, hydrogenated oils indicate UPF.
- Salt & SodiumProcessing indicator
In this product: Salt.
Basic preservative, but high amounts indicate processing.
- Natural ColorsProcessing indicator
In this product: Caramel Color.
Natural sources but still indicate processing.
- Food Bases & AlkalisProcessing indicator
In this product: Baking Soda.
Common in baking, excessive use indicates processing.
- Synthetic VitaminsProcessing indicator
In this product: Whey. Vitamins And Minerals: Vitamin C, Niacinamide, Vitamin B6, Vitamin B2, and 5 more.
Fortification often compensates for processing losses.
- MineralsProcessing indicator
In this product: Reduced Iron, Zinc Oxide.
Added minerals often compensate for processing.
Ketzal for iPhone
Avoiding Milk, Wheat Or Soy?
This product lists milk, wheat and soy in its ingredients. Ketzal, our iPhone app, tracks these and other allergens and ingredients on your Avoid List. Download Ketzal to set up your own Avoid List and get an alert when a product you scan contains something on it.
Get Ketzal
Less Processed Alternatives
Same category, with lower Processing Scores.
Kashi Organic Cereal Promise Autumn Wheat 16.3oz
2.59.0
Less processed (Minimally Processed), higher nutrition score
Kashi Organic Cereal Cinnamon Harvest 22.6oz
3.08.0
Less processed (Processed), higher nutrition score
Kashi Whole Health Ready to Eat Cereal Simply Maize 10.5oz
3.05.0
Less processed (Processed), higher nutrition score
Kashi Organic Cereal Cinnamon Harvest 52oz
3.59.0
Less processed (Processed), higher nutrition score
Similar Products
Same category, at a similar Processing level.
About our scores and this content
Processing and Nutrition Scores reflect the ingredient lists and nutrient data we observe; they are our analysis, not absolute measures of health. Read the full methodology. This information is provided for general nutrition education and is not medical, health, or dietary advice. Product formulations change often, so check the actual label before purchasing, and consult a registered dietitian or your physician for personal guidance.
Something wrong on this page? Let me know. If it's a product, you can also submit photos of its label using our mobile app, Ketzal.