Hasselbeck's Super Protein Bar

Why Does This Score Ultra-Processed?

In our analysis, Hasselbeck's Super Protein Bar scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:

• Processed Dairy Ingredients (Nogii Protein Blend [Soy Protein Crisps (Soy Protein Isolate, Tapioca Starch, Salt), Cocoa Soy Crisps (Soy Protein Isolate, Cocoa {Processed With Alkali}, Tapioca Starch), Milk Protein Isolate, Whey Protein Isolate]): Isolated proteins and modified ingredients indicate UPF.
• Emulsifiers (Vegetable Glycerin, Soy Lecithin): Industrial emulsifiers indicate UPF.
• Natural Flavors (Natural Flavors): Despite being natural, these are highly processed extracts.
• Processed Fruit Products (Cocoa Powder (Processed With Alkali)): Concentrates and extracts indicate significant processing.

Within Snack & Energy Bars, this product is more processed than about 65% of the 8,001 products we've analyzed.

Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.

What These Ingredients Tell Us

We group Hasselbeck's Super Protein Bar's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.

Sugars & Natural SweetenersProcessing indicator

In this product: Milk Chocolate Flavored Coating [Sugar, Palm Kernel Oil, Nonfat Dry Milk Solids, Cocoa Powder, Soy Lecithin (Emulsifier), Salt, Natural Flavor], Brown Rice Syrup, Marshmallow Layer (Corn Syrup, Milk Protein Concentrate, Palm Kernel Oil, Sugar, Natural Flavor, Soy Lecithin, Salt), Brown Rice Syrup Solids, and 2 more.

Natural sugars acceptable in moderation, excessive amounts indicate UPF.

Vegetable OilsProcessing indicator

In this product: Canola Oil, Organic Palm Fruit Oil.

Natural oils are minimally processed, hydrogenated oils indicate UPF.