Kroger Brand Analysis Overview
Kroger's Scale
Thousands of store-brand products analyzed across four distinct brands.
We score products one at a time, and every score on this page belongs to one product. Follow a product link to see its ingredients and how its score was reached.
Kroger Store Brands Breakdown
Kroger operates four food brands:
- Simple Truth Organic: Organic line. Hundreds of products in our catalog.
- Simple Truth: Clean-label brand. Hundreds of products in our catalog.
- Private Selection: Premium brand. Hundreds of products in our catalog.
- Kroger: Main store brand. Thousands of products in our catalog.
Simple Truth Deep Dive: Kroger's Clean-Label Brand
Brand Highlights
- Clean-label line. Hundreds of products in our catalog.
- A separate organic line, Simple Truth Organic
- Available at 2,700+ Kroger family stores
Least-Processed Kroger Products
Kroger store-brand products with the lowest processing scores in our analysis, one per category:
Least-processed Kroger products by processing and nutrition score
Kroger Products to Be Cautious About
Kroger store-brand products with the highest processing scores in our analysis, one per category:
Kroger products with elevated processing scores
Pattern observed: the highest-processing items are assembled products, particularly bakery items, sweets and prepared foods.
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Key Takeaways for Kroger Shopping
- Pantry basics score lowest: the least-processed Kroger store-brand products in our analysis are single-ingredient pantry and freezer staples.
- Assembled foods score highest: cakes, mixes and prepared foods sit at the top of the table above.