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Comparison · Kids & Baby

Goldfish vs Annie's Cheddar Bunnies

Both are cheese-flavored crackers marketed to children, and both are ultra-processed despite their different brand positioning. Annie's emphasizes organic ingredients and simpler sourcing, while Goldfish recently reformulated to remove artificial preservatives. The ingredient lists, however, remain lengthy for both.

Subject A

Goldfish

14 products →
8.1
L4 · Ultra-Proc.
Avg processing score
Nutrition5.5/10
0% · 0% · 64% · 36%L1→L4
Difference1.7 pts
Subject B

Annie's Cheddar Bunnies

54 products →
6.4
L3 · Highly Proc.
Avg processing score
Nutrition4.4/10
0% · 20% · 65% · 15%L1→L4
The verdictAnnie's Cheddar Bunnies is less processed

Annie's Cheddar Bunnies scores lower in our analysis.

Goldfish averages 8.1 (Level 4) across 14 products; Annie's Cheddar Bunnies averages 6.4 (Level 3) across 54.

Annie's Cheddar Bunnies · 6.4Goldfish · 8.1
L1 · MinL2 · ProcL3 · HighL4 · Ultra
Scale: 0 → 15+ (uncapped)1.7 point gap

Written by UPFL Editorial Team

Editorial standards

Quick answer

Annie's Cheddar Bunnies (Level 3-4) are slightly simpler than Goldfish (Level 4). Annie's uses organic wheat flour and avoids autolyzed yeast extract (a MSG alternative that Goldfish includes). However, both are still processed cheese crackers with 15+ ingredients, the difference is modest.

Worth knowing

Processing levels can vary significantly between brands and specific products within each category. Always check the ingredient list of the specific product you are considering. Use our product search to look up exact processing scores. These comparisons evaluate processing level and ingredient composition only. They do not account for taste, price, convenience, cultural significance, or individual dietary needs.

How do they compare by the numbers?

Avg Processing Score
Goldfish
8.1
Ultra-Proc.
Annie's Cheddar Bunnies
6.4
Highly Proc.
Dominant Level
Goldfish
L4 · Ultra-Proc.
Annie's Cheddar Bunnies
L3 · Highly Proc.
Avg Nutrition Score
Goldfish
5.5
of 10
Annie's Cheddar Bunnies
4.4
of 10
Avg Ingredient Count
Goldfish
28.6
Annie's Cheddar Bunnies
19.5
Products in Database
Goldfish
14
Annie's Cheddar Bunnies
54
Level Distribution
Goldfish
0%0%64%36%
Annie's Cheddar Bunnies
0%20%65%15%

Sample products from each

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A product in Ketzal with a Processing Score and a Nutrition Score

Frequently asked questions

Are Annie's Cheddar Bunnies less processed than Goldfish?

Annie's uses organic ingredients and avoids some industrial additives that Goldfish includes (autolyzed yeast extract, certain preservatives). However, both are processed cheese crackers with enriched flour, multiple oils, and added flavoring. The processing gap is small, where both are in the Level 3-4 range.

What is a less processed cracker for kids?

Look for crackers with short ingredient lists: flour, butter or olive oil, cheese, and salt. Some artisan or European-style crackers achieve this simplicity at Level 2. Rice cakes (Level 1-2) or sliced cheese on bread are also simpler alternatives.

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