Whole Grain Cereal
The processing score reflects 25 ingredients, including corn syrup and natural flavoring. No nutrient exceeds our high thresholds.
Nutrition Highlights
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* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients
25 listed · 6 flagged for reviewWHOLE GRAIN WHEAT, WHOLE GRAIN BARLEY, WHOLE GRAIN ROLLED OATS, SUGAR, RICE FLOUR, BROWN SUGAR, CANOLA OIL, CORN SYRUP, WHEAT FLOUR, MALTED BARLEY FLOUR, SALT, FLAXSEED MEAL, WHEY (FROM MILK), KIWI JUICE CONCENTRATE, STRAWBERRY JUICE CONCENTRATE, SUNFLOWER OIL, RASPBERRY JUICE CONCENTRATE, PROBIOTIC (BACILLUS COAGULANS GBI-30 6086), NATURAL FLAVOR, BLUEBERRY JUICE CONCENTRATE, MIXED TOCOPHEROLS, RED BEET CONCENTRATE, ELDERBERRY JUICE CONCENTRATE, RASPBERRY POWDER (COLOR). VITAMINS AND MINERALS: REDUCED IRON, ZINC OXIDE (SOURCE OF ZINC).
Listed in source order (heaviest first). Select any ingredient to see its category bucket and other products that contain it.
Why Does This Score Highly Processed?
In our analysis, Whole Grain Cereal scores Highly Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:
- Corn-Based Sweeteners (Corn Syrup): HFCS is a hallmark of ultra-processed foods.
- Natural Flavors (Natural Flavor): Despite being natural, these are highly processed extracts.
Within Breakfast Cereal, this product is more processed than about 40% of the 9,419 products we've analyzed.
Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.
What These Ingredients Tell Us
We group Whole Grain Cereal's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.
- Sugars & Natural SweetenersProcessing indicator
In this product: Sugar, Brown Sugar.
Natural sugars acceptable in moderation, excessive amounts indicate UPF.
- Vegetable OilsProcessing indicator
In this product: Canola Oil, Sunflower Oil.
Natural oils are minimally processed, hydrogenated oils indicate UPF.
- Salt & SodiumProcessing indicator
In this product: Salt.
Basic preservative, but high amounts indicate processing.
- Synthetic VitaminsProcessing indicator
In this product: Mixed Tocopherols.
Fortification often compensates for processing losses.
- MineralsProcessing indicator
In this product: Raspberry Powder (Color). Vitamins And Minerals: Reduced Iron, Zinc Oxide (Source Of Zinc).
Added minerals often compensate for processing.
This product is part of our wider analysis. It features in our Grape-Nuts vs All-Bran and Raisin Bran vs Grape-Nuts comparisons.
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Less Processed Alternatives
Same category, with lower Processing Scores.
100% All Natural Cereal
Wolff's
Less processed (Minimally Processed), higher nutrition score
100% Natural Old Fashioned Oatmeal
Less processed (Minimally Processed), higher nutrition score
100% Natural Quick Oats
Less processed (Minimally Processed), higher nutrition score

100% Natural Rolled Quick Oats
Less processed (Minimally Processed), higher nutrition score
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Same category, at a similar Processing level.
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About our scores and this content
Processing and Nutrition Scores reflect the ingredient lists and nutrient data we observe; they are our analysis, not absolute measures of health. Read the full methodology. This information is provided for general nutrition education and is not medical, health, or dietary advice. Product formulations change often, so check the actual label before purchasing, and consult a registered dietitian or your physician for personal guidance.
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