The processing score reflects 11 ingredients, including natural flavoring. The nutrition score reflects high sugar.
Nutrition Highlights
Nutrient Alerts
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* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients
10 listed · 4 flagged for reviewPEAR JUICE CONCENTRATE, APPLE JUICE CONCENTRATE, DRIED APPLES, STRAWBERRY PUREE, BLACKBERRY PUREE, CANOLA OIL. CONTAINS 2% OE LESS OF: FRUIT PECTIN, VITAMIN C, VEGETABLE AND FRUIT JUICE ADDED FOR COLOR, NATURAL FLAVOR, CITRIC ACID AND SODIUM SULFITE ADDED TO PROTECT COLOR.
Listed in source order (heaviest first). Select any ingredient to see its category bucket and other products that contain it.
Why Does This Score Highly Processed?
In our analysis, Fruit Rolls, Wildberry scores Highly Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:
- Stabilizers & Gums (Canola Oil. Contains 2% Oe Less Of: Fruit Pectin): Industrial stabilizers common in UPF.
- Natural Flavors (Natural Flavor): Despite being natural, these are highly processed extracts.
Within Candy, this is among the less processed of the 21,778 products we've analyzed.
Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.
What These Ingredients Tell Us
We group Fruit Rolls, Wildberry's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.
- Synthetic VitaminsProcessing indicator
In this product: Vitamin C.
Fortification often compensates for processing losses.
- Food AcidsProcessing indicator
In this product: Citric Acid And Sodium Sulfite Added To Protect Color.
Common in both traditional and industrial foods.
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Less Processed Alternatives
Same category, with lower Processing Scores.
Similar Products
Same category, at a similar Processing level.
About our scores and this content
Processing and Nutrition Scores reflect the ingredient lists and nutrient data we observe; they are our analysis, not absolute measures of health. Read the full methodology. This information is provided for general nutrition education and is not medical, health, or dietary advice. Product formulations change often, so check the actual label before purchasing, and consult a registered dietitian or your physician for personal guidance.
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