Kellogg Rkt Squares Rainbow .78oz
Processing Score
21.6Ultra-Processed
02.55.08.010+
Nutrition Score
—/10No Data
The processing score reflects 48 ingredients, including artificial colors, artificial flavoring, preservatives, plus 3 more we flag. The nutrition score reflects high sugar. It also contains trans fat.
Nutrition Highlights
Little Or No Cholesterol Listed
Nutrient Alerts
High Sugar
Data Updated
Oct 18, 2026
UPC
00038000785283
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Nutrition Facts
Serving size22 g
Amount per serving
Calories
90
% Daily Value*
Total Fat 2.5g
3%
Saturated Fat 1g
5%
Trans Fat 0g
Cholesterol 0mg
0%
Sodium 95mg
4%
Total Carbohydrate 17g
6%
Dietary Fiber 0g
0%
Total Sugars 9g
Protein <1g
Vitamin D 7.9mcg
40%
Calcium 0mg
0%
Iron 0.4mg
2%
Potassium 10mg
0%
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients
13 listed · 7 flagged for reviewRICE CEREAL (RICE, SUGAR, SALT, MALT FLAVORING, NIACINAMIDE, REDUCED IRON, RIBOFLAVIN [VITAMIN B2], FOLIC ACID), MARSHMALLOW (CORN SYRUP, SUGAR, GELATIN, NATURAL AND ARTIFICIAL FLAVOR), CANDY COATED CHOCOLATE DROPS (SEMISWEET CHOCOLATE [SUGAR, CHOCOLATE, COCOA BUTTER, DEXTROSE, CHOCOLATE PROCESSED WITH ALKALI, SOY LECITHIN, ARTIFICIAL FLAVOR], SUGAR, CONFECTIONER'S GLAZE, COLOR ADDED, RED 40 LAKE, YELLOW 5 LAKE, YELLOW 6 LAKE, BLUE 1 LAKE), FRUCTOSE, MARGARINE (VEGETABLE OIL [SOYBEAN AND PALM OIL WITH TBHQ FOR FRESHNESS], WATER, NATURAL AND ARTIFICIAL BUTTER FLAVOR [CONTAINS MILK], DATEM, ACETYLATED MONOGLYCERIDES, BHT FOR FRESHNESS, VITAMIN A PALMITATE, VITAMIN D), CORN SYRUP SOLIDS, DEXTROSE, GLYCERIN, SALT, NIACINAMIDE, PYRIDOXINE HYDROCHLORIDE, THIAMIN HYDROCHLORIDE, RIBOFLAVIN.
Listed in source order (heaviest first). Select any ingredient to see its category bucket and other products that contain it.
Why Does This Score Ultra-Processed?
In our analysis, Kellogg Rkt Squares Rainbow .78oz scores Ultra-Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:
- Corn-Based Sweeteners (Corn Syrup Solids): HFCS is a hallmark of ultra-processed foods.
- Emulsifiers (Glycerin): Industrial emulsifiers indicate UPF.
Within Snack & Energy Bars, this product is more processed than about 65% of the 8,001 products we've analyzed.
Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.
What These Ingredients Tell Us
We group Kellogg Rkt Squares Rainbow .78oz's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.
- Sugars & Natural SweetenersProcessing indicator
In this product: Rice Cereal (Rice, Sugar, Salt, Malt Flavoring, Niacinamide, Reduced Iron, Riboflavin [Vitamin B2], Folic Acid), Marshmallow (Corn Syrup, Sugar, Gelatin, Natural And Artificial Flavor), Candy Coated Chocolate Drops (Semisweet Chocolate [Sugar, Chocolate, Cocoa Butter, Dextrose, Chocolate Processed With Alkali, Soy Lecithin, Artificial Flavor], Sugar, Confectioner'S Glaze, Color Added, Red 40 Lake, Yellow 5 Lake, Yellow 6 Lake, Blue 1 Lake), Fructose, and 1 more.
Natural sugars acceptable in moderation, excessive amounts indicate UPF.
- Vegetable OilsProcessing indicator
In this product: Margarine (Vegetable Oil [Soybean And Palm Oil With Tbhq For Freshness], Water, Natural And Artificial Butter Flavor [Contains Milk], Datem, Acetylated Monoglycerides, Bht For Freshness, Vitamin A Palmitate, Vitamin D).
Natural oils are minimally processed, hydrogenated oils indicate UPF.
- Salt & SodiumProcessing indicator
In this product: Salt.
Basic preservative, but high amounts indicate processing.
- Synthetic VitaminsProcessing indicator
In this product: Niacinamide, Pyridoxine Hydrochloride, Thiamin Hydrochloride, Riboflavin.
Fortification often compensates for processing losses.
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Less Processed Alternatives
Same category, with lower Processing Scores.
Larabar Frt Nt Fd Bar Gingerbread
4.05.0
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4.0
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Pure Organic Pure Fruit & Nut Bar Chocolate Brownie 1.7oz
4.03.5
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Pure Organic Pure Fruit & Nut Bar Wild Blueberry 1.7oz
4.05.5
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About our scores and this content
Processing and Nutrition Scores reflect the ingredient lists and nutrient data we observe; they are our analysis, not absolute measures of health. Read the full methodology. This information is provided for general nutrition education and is not medical, health, or dietary advice. Product formulations change often, so check the actual label before purchasing, and consult a registered dietitian or your physician for personal guidance.
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