Fruity Rainbow Rocks Cereal
The processing score reflects 14 ingredients, including emulsifiers or gums and natural flavoring. No nutrient exceeds our high thresholds.
Nutrition Highlights
We may earn a commission from Amazon purchases.
* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.
Ingredients
12 listed · 6 flagged for reviewFLOUR MIX (RICE FLOUR, YELLOW CORN FLOUR), SUGAR, RESISTANT DEXTRIN, PSYLLIUM HUSK, PAPRIKA OLEORESIN COLOR, CARROT OIL COLOR, SWEET POTATO COLOR, TURMERIC OLEORESIN COLOR, TRICALCIUM PHOSPHATE, SALT, SUNFLOWER LECITHIN, NATURAL FLAVOR.
Listed in source order (heaviest first). Select any ingredient to see its category bucket and other products that contain it.
Why Does This Score Highly Processed?
In our analysis, Fruity Rainbow Rocks Cereal scores Highly Processed. That classification is shaped by ingredients commonly associated with ultra-processed foods:
- Corn-Based Sweeteners (Resistant Dextrin): HFCS is a hallmark of ultra-processed foods.
- Natural Flavors (Natural Flavor): Despite being natural, these are highly processed extracts.
Within Breakfast Cereal, this product is more processed than about 40% of the 9,419 products we've analyzed.
Processing classification reflects ingredient and additive analysis, not a judgment of any product's safety, quality, or healthfulness.
What These Ingredients Tell Us
We group Fruity Rainbow Rocks Cereal's ingredients into ingredient categories and note how each relates to food processing. The notes below describe the category, not this specific product's formulation.
- Sugars & Natural SweetenersProcessing indicator
In this product: Sugar.
Natural sugars acceptable in moderation, excessive amounts indicate UPF.
- Vegetable OilsProcessing indicator
In this product: Carrot Oil Color.
Natural oils are minimally processed, hydrogenated oils indicate UPF.
- MineralsProcessing indicator
In this product: Tricalcium Phosphate.
Added minerals often compensate for processing.
- Salt & SodiumProcessing indicator
In this product: Salt.
Basic preservative, but high amounts indicate processing.
Ketzal for iPhone
Avoiding Wheat?
This product lists wheat in its ingredients. Ketzal, our iPhone app, tracks this and other allergens and ingredients on your Avoid List. Download Ketzal to set up your own Avoid List and get an alert when a product you scan contains something on it.
Get Ketzal
Less Processed Alternatives
Same category, with lower Processing Scores.
100% All Natural Cereal
Wolff's
Less processed (Minimally Processed)
100% Natural Old Fashioned Oatmeal
Less processed (Minimally Processed), higher nutrition score
100% Natural Quick Oats
Less processed (Minimally Processed), higher nutrition score

100% Natural Rolled Quick Oats
Less processed (Minimally Processed), higher nutrition score
Similar Products
Same category, at a similar Processing level.
About our scores and this content
Processing and Nutrition Scores reflect the ingredient lists and nutrient data we observe; they are our analysis, not absolute measures of health. Read the full methodology. This information is provided for general nutrition education and is not medical, health, or dietary advice. Product formulations change often, so check the actual label before purchasing, and consult a registered dietitian or your physician for personal guidance.
Something wrong on this page? Let me know. If it's a product, you can also submit photos of its label using our mobile app, Ketzal.
