Whole Foods Store-Brand Products, Least to Most Processed
Each product is ranked by its own Processing Score, lowest first.
What should you look for on the label?
- 365 brand products follow Whole Foods' banned ingredient list, which rules out many common additives
- Even at Whole Foods, check labels: some third-party products contain standard additives
- The 365 Organic line has the simplest formulations
- Prepared foods and bakery items may score higher than packaged 365 products
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How are products scored?
Every product is evaluated using two independent scores. The Processing Score (lower is better) measures the degree of industrial processing based on ingredient analysis, including the presence of artificial additives, preservatives, and highly modified ingredients. The Nutrition Score (higher is better) rates overall nutritional quality, rewarding protein and fiber while penalizing excess sodium, added sugars, and saturated fat.
Products are assigned to one of four processing levels: Minimal (score ≤ 2.5), Processed (2.6 to 5.0), Highly Processed (5.1 to 8.0), and Ultra-Processed (above 8.0). Each product in the ranking is placed by its own Processing Score, not by its brand. Based on our analysis of 445K+ curated products from the USDA FoodData Central database. For a deeper look, see our Processing Score guide and Two-Score System explanation.
Frequently Asked Questions
Is Whole Foods food really less processed?
Its store brands follow a banned ingredient list of 260+ additives, which keeps many common additives out. Scores still vary product by product; the ranking above shows the least processed Whole Foods store-brand products.
Is 365 brand the least processed store brand?
We do not rank store brands against each other. We score each product on its own ingredient list, and every store label carries both simple and heavily processed products. The ranking above lists the least processed Whole Foods store-brand products.