enriched wheat flour folic acid, reduced iron, thiamin mononitrate, riboflavin, niacin, zinc, sugar, vegetable shortening, preservatives tbhq, ascorbyl palmitate and tocopherols, high fructose corn syrup, artificial coconut flavored wheat flakes, salt, soy lecithin, leavening baking soda, ammonium bicarbonate, aluminum sulfate and sodium, artificial flavor, yellow 5 and yellow 6