Natural Colors

Additive
Colors

Overview

Natural colors derived from sources like annatto seeds and beet extracts are increasingly used in ultra-processed foods as alternatives to synthetic colors. These ingredients undergo industrial extraction processes using solvents to achieve concentrated color properties suitable for manufacturing.

888,523

Products contain this

57,378

Ingredient variations

Common forms

Beet juice, turmeric, paprika, caramel color, annatto

Function

Natural colors provide plant-based coloration while meeting consumer demand for recognizable ingredient names, though they require higher usage levels than synthetic alternatives. They often necessitate additional processing steps, stabilizers, or protective packaging due to greater sensitivity to pH changes.

Sources

Annatto extract comes from Bixa Orellana seed epidermis through solvent extraction processes, while beet extract involves industrial concentration and standardization procedures. These extraction methods often employ petroleum-derived solvents and specialized equipment to maximize color yield.

Health Considerations

While generally considered safer than synthetic alternatives, natural colors may still contain processing residues from extraction solvents and stabilizing compounds. Annatto specifically may cause allergic reactions in sensitive individuals, particularly those with existing food allergies.

Regulatory

Natural colors like annatto are FDA-exempt from certification requirements despite undergoing significant industrial processing for extraction and concentration. The FDA defines these as natural based on source material rather than processing methods employed during manufacture.

Common Variations (50 total)

American Cheese (Pasteurized Cultured Milk,Anatolian Color,Annatto Extract (for Colori,Artificial Flavoring and Coloring (Sunset Yellow Fce),Baby Red Oakleaf Lettuce,Balsamic Vinegar {Red Wine Vinegar,Bbq Ranch Dressing [Lowfat Buttermilk (Cultured Lowfat Milk,Beta Carotene. Filling: Apples,Blue 2 Lake. Red 40 Lake],Cajun Style Seasoning [Paprika {Color},Color (Fd&c: Yellow 6).,Colors""). May Include Blue 1and 38 more...

Products Containing Natural Colors

Showing 12 of 888,523 products, sorted by processing level

Kellogg's Crispix Cereal .75oz

Unknown Brand
Processing Level: 2 out of 4 - Processed
Level 2
Processed
Category: Cereals Products - Ready to Eat (Shelf Stable)

Kellogg's All Bran Cereal Buds 17.7oz

Unknown Brand
Processing Level: 3 out of 4 - Highly Processed
Level 3
Highly Processed
Category: Cereals Products - Ready to Eat (Shelf Stable)

Keebler Chips Deluxe Cookies Soft N Chewy Chocolate Chip 14.8oz

Unknown Brand
Processing Level: 4 out of 4 - Ultra-Processed
Level 4
Ultra-Processed
Category: Biscuits/cookies (Shelf Stable)

Keebler Cones Fudge Dipped Cup 3.25oz

Unknown Brand
Processing Level: 4 out of 4 - Ultra-Processed
Level 4
Ultra-Processed
Category: Ice Cream/ice Novelties (Shelf Stable)

Keebler Cones Sugar Cone 4oz

Unknown Brand
Processing Level: 4 out of 4 - Ultra-Processed
Level 4
Ultra-Processed
Category: Ice Cream/ice Novelties (Shelf Stable)

Keebler Fudge Shoppe Cookies Peppermint 11.5oz

Unknown Brand
Processing Level: 4 out of 4 - Ultra-Processed
Level 4
Ultra-Processed
Category: Biscuits/cookies (Shelf Stable)

Keebler Premium Cookie Meal Chocolate 160oz 1ct

Unknown Brand
Processing Level: 4 out of 4 - Ultra-Processed
Level 4
Ultra-Processed
Category: Biscuits/cookies (Shelf Stable)

Kellogg Pop-tarts Frosted Brown Sugar Cinnamon 1.76oz 80ct

Unknown Brand
Processing Level: 4 out of 4 - Ultra-Processed
Level 4
Ultra-Processed
Category: Pies/pastries - Sweet (Shelf Stable)

Kellogg's Apple Jacks Cereal .63oz

Unknown Brand
Processing Level: 4 out of 4 - Ultra-Processed
Level 4
Ultra-Processed
Category: Cereals Products - Ready to Eat (Shelf Stable)

Kellogg's Corn Pops Cereal .75oz

Unknown Brand
Processing Level: 4 out of 4 - Ultra-Processed
Level 4
Ultra-Processed
Category: Cereals Products - Ready to Eat (Shelf Stable)

Kellogg's Frosted Flakes Cereal Chocolate Multi Grain 1oz

Unknown Brand
Processing Level: 4 out of 4 - Ultra-Processed
Level 4
Ultra-Processed
Category: Cereals Products - Ready to Eat (Shelf Stable)

Kellogg's Pop-tarts Chocolate Chip 3.67oz

Unknown Brand
Processing Level: 4 out of 4 - Ultra-Processed
Level 4
Ultra-Processed
Category: Pies/pastries - Sweet (Shelf Stable)
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